Privacy

Version of 6 November 2026.

Rulabe is operated by Xeliuh LLC, a Texas limited liability company, 5900 Balcones Drive #31571, Austin, TX 78731, USA. Write to hello@rulabe.com.

Who decides what

Rulabe is used by the owners of trades businesses. For the owner's own account, Xeliuh LLC decides how the data is used and is responsible for it. For the data the owner's customers give the business (their names, numbers, messages, photos and jobs), the owner is the controller (in Mexico, the responsable) and Rulabe is the owner's processor (in Mexico, the encargado): Rulabe uses that data only to run the service for the owner, as the data processing addendum in the terms says.

What Rulabe keeps

• About the owner: name, email address, phone number; the business's name, address, service area, hours, tax details and picture; the sign-in (email and password, or Sign in with Apple or Google); the language and settings.
• About the owner's customers: names, phone numbers, email addresses, job addresses, and the messages they exchange with the business.
• The work: photos and notes from job walks, the price book, quotes, invoices, signatures, deposits and payments, visits and the schedule, and the assistant's instructions and files.
• Devices: a push notification token for each phone that signs in, and whether it is an iPhone or an Android phone.
• Use: this month's counts of assistant messages, voice minutes, texts and model use, so the plan's limits apply, and the day the account was last used.
• Purchases: the plan, and the store or website subscription that pays for it. Card numbers never reach Rulabe: Apple, Google or Stripe handle them.

Calls the voice assistant answers: the caller's number, the transcript and a summary of each call, and, only when the owner turns recording on, the recording.

Why

To run the service the owner asks for: answer and record leads, draft quotes from the owner's own prices, book visits, send quotes and invoices, take payments into the owner's own account, send notifications, and apply the plan's limits. To keep the service secure and working: sign-in, limits against abuse, and error logs that hold no message content.

Rulabe does not sell personal data, does not show ads, does not track people across other apps or websites, and does not use the owner's or the customers' data to train an AI model.

Who processes it for Rulabe

Rulabe uses these service providers, each only for its part of the service:

• Amazon Web Services: hosting, the database, file storage, sign-in, email and push notifications; and Amazon Bedrock, which runs the assistant's model (Anthropic's Claude) inside AWS, without using the data to train models.
• Stripe: website subscriptions, and the customer payments that go to the owner's own Stripe account.
• Apple: Sign in with Apple, App Store subscriptions and iPhone notifications.
• Google: Sign in with Google, Google Play subscriptions and Android notifications.

• Twilio: the business's phone number, text messages, the calls the voice assistant answers, and the calls that alert the owner to an emergency.

• Meta (the WhatsApp Business Platform): WhatsApp messages with the owner's customers.

• Amazon Polly (AWS): the voice the assistant speaks with on calls.

• Amazon Transcribe (AWS): turning voice notes into text, on paid plans.

• Amazon Textract (AWS): reading price lists and documents from photos and PDFs, on paid plans.

• Amazon Rekognition (AWS): checking a business picture before customers see it.

The data is stored in the United States (AWS, Ohio), for businesses in the United States and in Mexico alike.

How long

Your rights

Owners can see, correct, export and delete their data in the app (Account) or on the website (Settings), or by writing to hello@rulabe.com from the account's email address; Rulabe answers within 30 days. Rulabe gives these rights to everyone, wherever the law (for example in California) requires them or not.

A customer of a business who wants to see, correct or delete their data should ask that business, because the business decides what it keeps. Rulabe helps the business answer. A customer may also write to hello@rulabe.com, and Rulabe passes the request to the business.

Mexico: privacy notice (aviso de privacidad) and ARCO rights

For owners in Mexico, this page is Xeliuh LLC's privacy notice under the Federal Law on the Protection of Personal Data Held by Private Parties. The party responsible for the owner's account data is Xeliuh LLC, at the address above. The data and the purposes are listed above. Every purpose is needed to provide the service; there is no secondary purpose (no marketing and no profiling). The data is transferred only to the processors above, which the law allows without consent because they are needed to provide the service you asked for, including hosting in the United States.

You may access, rectify or cancel your data, oppose its use (your ARCO rights), or withdraw your consent, by writing to hello@rulabe.com with your name, the account's email address, the right you exercise and the data it concerns. Rulabe answers within 20 business days and, if the request is granted, carries it out within 15 business days after the answer. Changes to this notice are published on this page with a new date.

A notice owners can show their customers

An owner who uses Rulabe to talk to customers must tell them how the business uses their data. This short notice may be copied to the business's website, booking page or quotes, with the brackets filled in:

[Business name], [address], collects your name, phone number, address, messages, photos and the details of the job you ask about, to answer you, give you an estimate, book and do the work, and bill you. Replies may come from an AI assistant working for the business. The business uses Rulabe (Xeliuh LLC, United States) to keep and send this information and does not sell it. To see, correct or delete your data, or to stop messages, write to [contact] or reply STOP to a text.

The AI assistant

Rulabe's assistant answers for a business with an AI model and introduces itself as the business's assistant. It gives prices only from the owner's own price book, and the owner can read every conversation and take it over.

When a business uses the voice assistant, every call it answers starts by saying that an AI assistant is answering. Calls are not recorded unless the business turns recording on; then the greeting says so at the start of the call, because several US states require everyone on a call to consent to a recording.

Texts and email

Rulabe sends texts and WhatsApp messages for a business only to people who contacted that business first, and only about their request, never marketing. Reply STOP (or ALTO) to stop texts from a business, and HELP (or AYUDA) for help: one confirmation follows, and nothing more is sent until you write START. Follow-ups wait out quiet hours (8 pm to 8 am where you are). Message and data rates may apply.

Rulabe's own emails to owners are about the account (sign-in codes, receipts and notices) and carry Xeliuh LLC's postal address. Rulabe sends no marketing email.

Security

Connections to Rulabe are encrypted, stored files are encrypted, and only the service and its operator can reach the data. Rulabe reads the data on its servers to run the assistant, so it is not end-to-end encrypted.

Children

Rulabe is a business tool for adults. It is not meant for children, and Rulabe does not knowingly collect data from anyone under 16.

Deleting the account

The owner can delete the account at any time. What is deleted, what is kept and for how long are on this page:

Delete your account

Changes to this notice

When this text changes, the date at the top changes and the app and the website tell you. What you agreed to before stays valid: nothing is locked or stops working, and the new version applies from its date if you keep using Rulabe.

Questions and requests: hello@rulabe.com, or Xeliuh LLC, 5900 Balcones Drive #31571, Austin, TX 78731, USA.