Terms & conditions

Version of 6 November 2026.

Parties

These terms are the agreement between you and Xeliuh LLC, a Texas limited liability company, for the Rulabe service on rulabe.com and in the Rulabe apps for iPhone and Android. "You" and "the owner" mean the person who creates the account and the business that account is for. Xeliuh LLC operates the service; in these terms "Rulabe" means Xeliuh LLC as the operator of the service. Its mailing address is 5900 Balcones Drive #31571, Austin, TX 78731, USA, and you can reach it at hello@rulabe.com. These terms were first effective on 10 October 2026; this version is of 6 November 2026. Creating an account, ticking the agreement box, or continuing to use Rulabe after that date is acceptance. If you do not accept, do not use Rulabe. The terms are offered in English and Spanish. The English text is the binding one; the Spanish text is a translation for convenience.

Who handles customer data

The owner is the business that collects their customers' data. The owner decides what to collect, from whom, and for which job. Rulabe processes that data on the owner's behalf, and only to provide the service the owner asks for by using Rulabe. These terms include a data processing addendum for that work. Rulabe does not sell the owner's customer data.

The owner's work

The owner is responsible for prices and for the quality of the work. A ballpark, a quote, an invoice, a booked visit, and the job itself are between the owner and the customer. Rulabe is not a party to the owner's contracts with customers. Rulabe does not set the owner's prices, does not do the trade work, and does not promise that a customer will accept a quote or pay.

The service

Rulabe is for a solo or small-crew trades business, so a lead is not lost while the owner is on a job. The owner keeps a price book. On a job walk the owner can record voice notes and photos, including with no signal, and Rulabe drafts a quote from that capture and from prices the owner has confirmed. The owner edits the quote and sends it. The customer opens it on the web with no Rulabe account, chooses options, and signs. An approved quote can become an invoice. The customer can pay a deposit or an invoice by card to the owner's connected payments account, or the owner can mark it pay-offline and record cash. Solo includes the price book, the job walk to a quote, quotes, invoices, customer pages, customer payments, and web chat. Pro adds missed-call text-back, SMS, and WhatsApp. Voice adds the voice agent. Where a plan includes an assistant, the assistant can qualify a lead, give a ballpark only from prices the owner marked for that use, and book a visit only inside the owner's availability, in English or Spanish. Speech or a photo does not change the price book until the owner confirms it. The phone and the website use the same account. A feature that is not in the owner's current plan is not part of that plan.

The account

You need an email address you control. Keep the password, and any Apple or Google sign-in, to yourself. You are responsible for what happens under the account. When you create the business, the country, time zone, and language must be the ones for that business. A business in the United States is billed in US dollars. A business in Mexico is billed in Mexican pesos. You may export customers and quotes from Settings, and you may delete the account there. A deletion you schedule waits 30 days. You can also delete immediately when the product offers that step. After the account is deleted, Rulabe deletes the business data, except records Rulabe must keep for tax, fraud, or a legal claim.

Subscriptions

Rulabe is sold as Solo, Pro, and Voice. Solo is the price book, the job walk to a quote, quotes, invoices, customer pages, customer payments, and web chat. Pro is Solo plus missed-call text-back, SMS, and WhatsApp. Voice is Pro plus the voice agent. The price and the billing period are the ones shown before you pay. On the website, Solo is 29 US dollars a month or 290 US dollars a year, Pro is 59 US dollars a month or 590 US dollars a year, and Voice is 99 US dollars a month or 990 US dollars a year. For a business in Mexico, the website offers monthly plans only: Solo at 399 Mexican pesos, Pro at 799 Mexican pesos, and Voice at 1,499 Mexican pesos. A yearly plan is not offered for a Mexico business on the website. The iPhone app and the Android app sell Solo, Pro, and Voice as auto-renewing subscriptions through Apple and Google Play. Apple or Google is the seller of that in-app subscription, bills it, and handles its refunds under that store's rules. A website subscription is billed by Rulabe through Stripe. A subscription continues and renews until you cancel it. Cancel an App Store subscription in the Apple account settings, and a Play subscription in Google Play. Cancel a website subscription before the next renewal. Tax may be added where the law requires. You may start a Voice trial once for a business. The trial does not itself become a paid plan. If you do not pay, Rulabe may limit the paid parts of the service. A customer's payment for a job is not this subscription.

The owner's customers

The owner's customers are not Rulabe's customers for the trade work. They do not need a Rulabe account to view a quote, sign it, or pay the owner. Their agreement on the work, the price, the schedule, and any warranty for that work is with the owner. Rulabe provides the page, the message, or the call as the owner's tool. If a customer disputes the work or the price, that dispute is with the owner.

Customer payments

Money a customer pays for a deposit or an invoice is paid to the owner through the owner's connected Stripe account, or is recorded by the owner as cash or another offline payment. Rulabe is not the merchant of those payments and is not a party to them. The subscription above is a separate charge from Rulabe to the owner. For a business in Mexico, a document Rulabe produces is a receipt. It is not a CFDI tax invoice. Formal tax invoicing stays the owner's responsibility until Rulabe offers it.

Data processing addendum

This section is the data processing addendum. The owner is the business that decides the purposes of the customer data. In Mexico the owner is the responsable. Rulabe is the processor. In Mexico Rulabe is the encargado. Rulabe processes the data only on the owner's instructions, which are these terms and the owner's use of the product, unless the law requires something else. The data includes the owner's account, the business, customer names and contact details, job addresses, messages, call audio and transcripts where a plan keeps them, photos, price items, quotes, invoices, signatures, and payment status. Rulabe hosts the service in the United States. A business in Mexico and a business in the United States both have that data stored there. Rulabe uses subprocessors for hosting, sign-in, website payments, in-app subscriptions, and, on the plans that include them, SMS, WhatsApp, and voice. Those subprocessors may process the data only to provide that part of the service. Rulabe does not sell the data. The owner is responsible for a lawful basis, for telling the customer what the business does with their data, and for access, correction, deletion, and objection requests. Rulabe helps the owner with those requests when the owner asks from the account and the product can produce the data. Call recordings, when the product keeps them, follow the retention the product applies. A scheduled account deletion waits 30 days and then the business data is deleted, aside from records kept for tax or a legal claim. The owner must not use Rulabe to collect data the owner has no right to collect.

Messages, calls, and recording

The owner is responsible for the messages, calls, and recordings the business sends or makes with Rulabe. In the United States that includes consent and quiet hours for texts, a clear disclosure when a voice agent answers, and consent where a call is recorded. In Mexico that includes the privacy notice the owner must give customers and the rules of the messaging service the owner uses, including WhatsApp. The owner must not send marketing blasts, must honor a stop request, and must not use the assistant to invent a price the owner did not allow. Rulabe may block traffic that looks like abuse or that a provider refuses.

Acceptable use

Do not misuse Rulabe. Do not break the law with it, probe it without permission, share a password, upload content you have no right to upload, or use it to harm a customer. Rulabe may suspend an account that does that, that does not pay, or that creates a security risk. Rulabe restores it when the reason has ended, unless the account has to be deleted.

Ownership

Rulabe owns the software, the name Rulabe, and the look of the product. The owner owns the owner's prices, notes, photos, customer data, quotes, and invoices. The owner gives Rulabe a license to host and process that material only to provide the service and to keep the backups and records these terms describe. The license ends when the data is deleted, except for the records these terms allow Rulabe to keep.

Ending the agreement

You may stop using Rulabe and delete the account at any time. Rulabe may suspend or end the service for a serious breach, for nonpayment, or if Rulabe stops offering the product. Ending the agreement does not erase a fee already incurred or a contract the owner already made with a customer. A store subscription stays in effect until you cancel it with Apple or Google, even if you delete the Rulabe account. Sections that should survive by their nature survive, including ownership, the limit of liability, and the records this addendum allows Rulabe to keep.

Warranties and liability

Rulabe is provided as available. Rulabe does not warrant that a lead will be answered, that a draft quote will be complete, or that a payment provider, an app store, or a phone network will be up. To the extent the law allows a disclaimer, Rulabe disclaims implied warranties of merchantability, fitness for a particular purpose, and non-infringement. Rulabe is not liable for the owner's prices, the owner's work, a customer's refusal to pay, or a decision the owner makes from a draft. Rulabe's total liability arising out of the service in any twelve-month period is limited to the subscription fees you paid Rulabe for that period. Amounts a customer paid the owner, and amounts Apple or Google charged for an in-app subscription, are outside that cap. Rulabe does not refund those amounts, except where Rulabe itself received them and the law requires a refund. Rulabe is not liable for lost profits, lost jobs, or indirect damages, to the extent the law allows that limit. The limit does not apply to liability the law does not allow to be limited, including fraud. Some places do not allow certain limitations. There the limitation applies only as far as the law allows.

The assistant's limits

The assistant is software that answers for the business with an AI model, and it says so. It can be wrong. It gives a price range only from prices the owner marked for that use, books a visit only inside the owner's availability, and does not promise a price, a date, or a result the owner did not set. It is not an emergency service: a person in danger should call 911. The owner reviews what it drafts, keeps the price book and the instructions accurate, and is responsible for what the business sends. Rulabe does not guarantee that every message or call is answered.

Versions

These terms carry the date of their version at the top. When Rulabe changes them, the new version is posted here with its date, and the app and the website tell you. An agreement you made to an earlier version stays valid, and you are never locked out because of it. If you keep using Rulabe after the new date, the new version applies from then. If you do not accept it, stop using Rulabe and delete the account.

Law and changes

If the business country is the United States, these terms are governed by the laws of the State of Texas and the federal laws of the United States, without regard to conflict-of-law rules, and a dispute is brought in a court in the United States that has jurisdiction. If the business country is Mexico, these terms are governed by the federal laws of the United Mexican States, and a dispute is brought in the federal courts of Mexico. Rights the law does not let you waive still apply, including a store's own terms for an in-app subscription. Rulabe may update these terms by posting the new text at rulabe.com/terms. The change applies from the date on the page. If you keep using Rulabe after that date, you accept the update. If you do not accept it, stop using Rulabe and delete the account. Questions about these terms go to hello@rulabe.com.